Posts tagged as:

target market

What I Learned About Roofing Contractor Marketing From A Ski Expo

November 16, 2009
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This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing [...]

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The Importance of Testing Your Roofing Marketing

October 6, 2009
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There it is, you are so proud.  The shiny new postcard is ready to be sent.  How could anyone resist the beautiful pictures and bullet points?  You can hardly wait for the flood of calls this will surely generate.  This was a mistake I made and thousands of dollars later I still had no calls [...]

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Roofing Contractors – Your Competitors Are Busy! Part 2

October 1, 2009
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Now that you know who is doing business in your market, how can you put this information to work for you? Make a list of your competitors (only the ones who are busy) and honestly ask yourself the following questions: 1 – What would be the number one reason potential customers may choose this company [...]

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Roofing Contractors – Your Competitors Are Busy! Part 1

September 29, 2009
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Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on. Do you know where your business stands in relation to your competition?   This is an important part of your marketing strategy.  You need [...]

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Who Likes You? Roofing Contractors Need to Know!

September 25, 2009
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How would you answer the question “Who are your target customers?” The common answer to that question is “everyone”.  However, it would be very expensive and time consuming to try to advertise your roofing services to everyone. Even though it may seem that “everyone” needs a new roof, not everyone needs one right now, and [...]

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