Posts tagged as:

recession marketing

Are Blogs Good for Roofing Contractor Marketing?

October 24, 2009
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Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog. 1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know [...]

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How Much Should Roofing Contractors Spend on Marketing in a Recession?

October 12, 2009
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There is a lot of talk that we are coming out of the recession.  Unfortunately, I still see a lot of roofing contractors struggling with a lack of business. Some have reacted to the downturn by cutting all “unnecessary expenses” (marketing) and some have increased their spending on advertising in hopes of getting more work.  [...]

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Why do they Buy what they Buy?

September 13, 2009
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What really motivates someone to buy a new roof?  I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car.  It is a necessary but unexpected expense.  However for others it can be a very [...]

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Roofing Contractors – Is Price the only thing that matters in your market?

August 31, 2009
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I do agree that price is an important aspect of marketing in this economy. It is vital to recognize that price is not the only, or even the most important consideration for many homeowners when choosing a roofing contractor. Before you say “Not in MY market” let me share an interesting experience with you.

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