Posts tagged as:

marketing

What I Learned About Roofing Contractor Marketing From A Ski Expo

November 16, 2009
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This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing [...]

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Are Blogs Good for Roofing Contractor Marketing?

October 24, 2009
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Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog. 1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know [...]

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Where are the Eskimo’s? What is the Difference Between Selling and Marketing for Roofers?

October 21, 2009

A common mistake many small business owners, including roofing contractors, make is confusing marketing with selling.  “I don’t need to do much marketing, I am an excellent salesman.”  Is that true?  What are the differences? Let’s use the old saying “you could sell ice to an Eskimo” to answer that.  Selling is obvious.  Many roofing [...]

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Roofing Contractors – Your Competitors Are Busy! Part 3

October 4, 2009
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In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information.  Now the question is:  How can you use this information to grow your market share? What [...]

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What are Your Marketing Goals? 8 Questions You Should ask Yourself.

September 22, 2009
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Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.

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