October 16, 2009
When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects. Shouldn’t the same be true of those who sell marketing to your roofing company? All too often we just take the salesperson’s word that their marketing program will be the best money [...]
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October 6, 2009
There it is, you are so proud. The shiny new postcard is ready to be sent. How could anyone resist the beautiful pictures and bullet points? You can hardly wait for the flood of calls this will surely generate. This was a mistake I made and thousands of dollars later I still had no calls [...]
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