Posts tagged as:

market testing

5 Questions to Ask Before You Pay For Advertising

October 16, 2009
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When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects.  Shouldn’t the same be true of those who sell marketing to your roofing company? All too often we just take the salesperson’s word that their marketing program will be the best money [...]

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The Importance of Testing Your Roofing Marketing

October 6, 2009
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There it is, you are so proud.  The shiny new postcard is ready to be sent.  How could anyone resist the beautiful pictures and bullet points?  You can hardly wait for the flood of calls this will surely generate.  This was a mistake I made and thousands of dollars later I still had no calls [...]

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What are Your Marketing Goals? 8 Questions You Should ask Yourself.

September 22, 2009
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Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.

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Why do they Buy what they Buy?

September 13, 2009
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What really motivates someone to buy a new roof?  I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car.  It is a necessary but unexpected expense.  However for others it can be a very [...]

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