Posts tagged as:

market research

What Are Your Customers Really Buying?

January 15, 2010
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Does this quote apply to the roofing business?  If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask [...]

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Roofing Contractors – Your Competitors Are Busy! Part 3

October 4, 2009
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In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information.  Now the question is:  How can you use this information to grow your market share? What [...]

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Roofing Contractors – Your Competitors Are Busy! Part 1

September 29, 2009
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Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on. Do you know where your business stands in relation to your competition?   This is an important part of your marketing strategy.  You need [...]

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What are Your Marketing Goals? 8 Questions You Should ask Yourself.

September 22, 2009
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Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.

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Why do they Buy what they Buy?

September 13, 2009
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What really motivates someone to buy a new roof?  I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car.  It is a necessary but unexpected expense.  However for others it can be a very [...]

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