Posts tagged as:

customer wants

What Are Your Customers Really Buying?

January 15, 2010
Thumbnail image for What Are Your Customers Really Buying?

Does this quote apply to the roofing business?  If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask [...]

  • Share/Bookmark
Read the full article →