Posts tagged as:

consumer thinking

What Are Your Customers Really Buying?

January 15, 2010
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Does this quote apply to the roofing business?  If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask [...]

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What I Learned About Roofing Contractor Marketing From A Ski Expo

November 16, 2009
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This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing [...]

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Marketing is More Than Advertising, 5 Tips for Roofers

October 21, 2009
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What does a well rounded marketing campaign for a roofing contractor include?  Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with. In a previous post we looked at how the way your crews act on a job site can affect [...]

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Are Your Roofing Crews Helping or Hurting Your Marketing?

October 11, 2009
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I was reading a blog that a gentleman wrote about how he is really bothered by the roofing crew working in his neighborhood.  He described loud music that was blaring out of opened truck doors disturbing him and other neighbors. “So What?  My crews listen to music while working, this is common and he should [...]

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Roofing Contractors – Your Competitors Are Busy! Part 2

October 1, 2009
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Now that you know who is doing business in your market, how can you put this information to work for you? Make a list of your competitors (only the ones who are busy) and honestly ask yourself the following questions: 1 – What would be the number one reason potential customers may choose this company [...]

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