Posts tagged as:

buying decisions

Marketing is More Than Advertising, 5 Tips for Roofers

October 21, 2009
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What does a well rounded marketing campaign for a roofing contractor include?  Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with. In a previous post we looked at how the way your crews act on a job site can affect [...]

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Are Your Roofing Crews Helping or Hurting Your Marketing?

October 11, 2009
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I was reading a blog that a gentleman wrote about how he is really bothered by the roofing crew working in his neighborhood.  He described loud music that was blaring out of opened truck doors disturbing him and other neighbors. “So What?  My crews listen to music while working, this is common and he should [...]

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Why do they Buy what they Buy?

September 13, 2009
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What really motivates someone to buy a new roof?  I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car.  It is a necessary but unexpected expense.  However for others it can be a very [...]

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Roofing Contractors – Is Price the only thing that matters in your market?

August 31, 2009
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I do agree that price is an important aspect of marketing in this economy. It is vital to recognize that price is not the only, or even the most important consideration for many homeowners when choosing a roofing contractor. Before you say “Not in MY market” let me share an interesting experience with you.

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