Is It OK For Roofing Contractor Marketing To Be Provocative?

December 21, 2009
Thumbnail image for Is It OK For Roofing Contractor Marketing To Be Provocative?

I heard an ad on the radio the other day that nearly made me choke on my coffee.  After I regained control of my car I had to think of how few ads catch my attention like this one did.  Then it made me wonder if roofing contractors would ever be willing to use such [...]

Read the full article →

How to Make Your Roofing Business Rank Well in Google Quickly

December 11, 2009

We all know that the internet is where the vast majority of new customers are starting their search for a roofing contractor.  As a result many contractors spend a lot of money on their websites only to find that they do not show up in the search engines (most notably Google) for their area.  This [...]

Read the full article →

What I Learned About Roofing Contractor Marketing From A Ski Expo

November 16, 2009
Thumbnail image for What I Learned About Roofing Contractor Marketing From A Ski Expo

This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing [...]

Read the full article →

How Much Does a New Customer Cost? Roofing Contractors Need to Know.

November 8, 2009
Thumbnail image for How Much Does a New Customer Cost? Roofing Contractors Need to Know.

In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the [...]

Read the full article →

Are Blogs Good for Roofing Contractor Marketing?

October 24, 2009
Thumbnail image for Are Blogs Good for Roofing Contractor Marketing?

Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog.
1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know that [...]

Read the full article →