From the category archives:

Your Target Market

Keep It Simple – Simple Rules for Roofing Contractor Marketing

October 14, 2009
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“The most valuable of all talents is that of never using two words when one will do” – Thomas Jefferson I like that quote.  This is an important principle to keep in mind when developing marketing messages for your roofing services.  Roofing contractor marketing does not need to be complicated or lengthy. “Great, I will [...]

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How Much Should Roofing Contractors Spend on Marketing in a Recession?

October 12, 2009
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There is a lot of talk that we are coming out of the recession.  Unfortunately, I still see a lot of roofing contractors struggling with a lack of business. Some have reacted to the downturn by cutting all “unnecessary expenses” (marketing) and some have increased their spending on advertising in hopes of getting more work.  [...]

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Are Your Roofing Crews Helping or Hurting Your Marketing?

October 11, 2009
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I was reading a blog that a gentleman wrote about how he is really bothered by the roofing crew working in his neighborhood.  He described loud music that was blaring out of opened truck doors disturbing him and other neighbors. “So What?  My crews listen to music while working, this is common and he should [...]

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The Importance of Testing Your Roofing Marketing

October 6, 2009
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There it is, you are so proud.  The shiny new postcard is ready to be sent.  How could anyone resist the beautiful pictures and bullet points?  You can hardly wait for the flood of calls this will surely generate.  This was a mistake I made and thousands of dollars later I still had no calls [...]

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Roofing Contractors – Your Competitors Are Busy! Part 3

October 4, 2009
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In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information.  Now the question is:  How can you use this information to grow your market share? What [...]

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