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Your Target Market

Roofing Contractors – Overcome Customer Concerns And Fears With Your Marketing

January 23, 2010
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I travel a lot for work and occasionally I eat alone.  The other night while eating by myself I wondered how the family at the next table would react if I asked to sit down with them and join in their meal.  After chuckling to myself as I considered the consequences it dawned on me [...]

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What Are Your Customers Really Buying?

January 15, 2010
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Does this quote apply to the roofing business?  If so, how?
You don’t buy coal, you buy heat;
You don’t buy circus tickets, you buy thrills;
You don’t buy a paper, you buy news;
You don’t buy glasses, you buy vision.
- ANONYMOUS
You don’t buy a roof, you buy _______ . If you ask me, no one lays around daydreaming [...]

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What I Learned About Roofing Contractor Marketing From A Ski Expo

November 16, 2009
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This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing [...]

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Where are the Eskimo’s? What is the Difference Between Selling and Marketing for Roofers?

October 21, 2009

A common mistake many small business owners, including roofing contractors, make is confusing marketing with selling.  “I don’t need to do much marketing, I am an excellent salesman.”  Is that true?  What are the differences?
Let’s use the old saying “you could sell ice to an Eskimo” to answer that.  Selling is obvious.  Many roofing contractors [...]

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Keep It Simple – Simple Rules for Roofing Contractor Marketing

October 14, 2009
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“The most valuable of all talents is that of never using two words when one will do”
- Thomas Jefferson
I like that quote.  This is an important principle to keep in mind when developing marketing messages for your roofing services.  Roofing contractor marketing does not need to be complicated or lengthy.
“Great, I will just put a [...]

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