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Roofing Contractors – Overcome Customer Concerns And Fears With Your Marketing

January 23, 2010
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I travel a lot for work and occasionally I eat alone.  The other night while eating by myself I wondered how the family at the next table would react if I asked to sit down with them and join in their meal.  After chuckling to myself as I considered the consequences it dawned on me [...]

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How Much Does a New Customer Cost? Roofing Contractors Need to Know.

November 8, 2009
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In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the [...]

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Are Blogs Good for Roofing Contractor Marketing?

October 24, 2009
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Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog.
1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know that [...]

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Marketing is More Than Advertising, 5 Tips for Roofers

October 21, 2009
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What does a well rounded marketing campaign for a roofing contractor include?  Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with.
In a previous post we looked at how the way your crews act on a job site can affect how [...]

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5 Questions to Ask Before You Pay For Advertising

October 16, 2009
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When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects.  Shouldn’t the same be true of those who sell marketing to your roofing company?
All too often we just take the salesperson’s word that their marketing program will be the best money we’ve [...]

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