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What I Learned About Roofing Contractor Marketing From A Ski Expo

November 16, 2009
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This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing [...]

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How Much Does a New Customer Cost? Roofing Contractors Need to Know.

November 8, 2009
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In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the [...]

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Are Blogs Good for Roofing Contractor Marketing?

October 24, 2009
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Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog. 1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know [...]

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Marketing is More Than Advertising, 5 Tips for Roofers

October 21, 2009
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What does a well rounded marketing campaign for a roofing contractor include?  Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with. In a previous post we looked at how the way your crews act on a job site can affect [...]

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Where are the Eskimo’s? What is the Difference Between Selling and Marketing for Roofers?

October 21, 2009

A common mistake many small business owners, including roofing contractors, make is confusing marketing with selling.  “I don’t need to do much marketing, I am an excellent salesman.”  Is that true?  What are the differences? Let’s use the old saying “you could sell ice to an Eskimo” to answer that.  Selling is obvious.  Many roofing [...]

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