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California Title 24 Part 6 And Marketing For Roofing Contractors – Part 2

February 3, 2010
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You have just showed your customer the available cool roof products and gone over the costs. “Do I have to use them?” “I wanted a black roof.”  These will be just a few of the comments you may hear customers make followed by “I heard there are other things I can do [...]

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What Are Your Customers Really Buying?

January 15, 2010
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Does this quote apply to the roofing business?  If so, how?
You don’t buy coal, you buy heat;
You don’t buy circus tickets, you buy thrills;
You don’t buy a paper, you buy news;
You don’t buy glasses, you buy vision.
- ANONYMOUS
You don’t buy a roof, you buy _______ . If you ask me, no one lays around daydreaming [...]

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Is It OK For Roofing Contractor Marketing To Be Provocative?

December 21, 2009
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I heard an ad on the radio the other day that nearly made me choke on my coffee.  After I regained control of my car I had to think of how few ads catch my attention like this one did.  Then it made me wonder if roofing contractors would ever be willing to use such [...]

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How to Make Your Roofing Business Rank Well in Google Quickly

December 11, 2009

We all know that the internet is where the vast majority of new customers are starting their search for a roofing contractor.  As a result many contractors spend a lot of money on their websites only to find that they do not show up in the search engines (most notably Google) for their area.  This [...]

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What I Learned About Roofing Contractor Marketing From A Ski Expo

November 16, 2009
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This past weekend my wife and I and some friends went to a local ski expo.  When we arrived and saw the place we thought we would be in and out in an hour.  Four hours later we were leaving with smiles on our faces.  What made it a great experience and how can roofing [...]

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