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All Marketing Articles

How to Market to Real Estate Agents – 5 Tips For Roofing Contractors

August 27, 2010

First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor.  How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you [...]

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California Title 24 Part 6 And Marketing For Roofing Contractors – Part 2

February 3, 2010
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You have just showed your customer the available cool roof products and gone over the costs. “Do I have to use them?” “I wanted a black roof.”  These will be just a few of the comments you may hear customers make followed by “I heard there are other things I can do instead of using [...]

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What Are Your Customers Really Buying?

January 15, 2010
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Does this quote apply to the roofing business?  If so, how? You don’t buy coal, you buy heat; You don’t buy circus tickets, you buy thrills; You don’t buy a paper, you buy news; You don’t buy glasses, you buy vision. – ANONYMOUS You don’t buy a roof, you buy _______ . If you ask [...]

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Is It OK For Roofing Contractor Marketing To Be Provocative?

December 21, 2009
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I heard an ad on the radio the other day that nearly made me choke on my coffee.  After I regained control of my car I had to think of how few ads catch my attention like this one did.  Then it made me wonder if roofing contractors would ever be willing to use such [...]

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How to Make Your Roofing Business Rank Well in Google Quickly

December 11, 2009

We all know that the internet is where the vast majority of new customers are starting their search for a roofing contractor.  As a result many contractors spend a lot of money on their websites only to find that they do not show up in the search engines (most notably Google) for their area.  This [...]

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