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Is It OK For Roofing Contractor Marketing To Be Provocative?

December 21, 2009
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I heard an ad on the radio the other day that nearly made me choke on my coffee.  After I regained control of my car I had to think of how few ads catch my attention like this one did.  Then it made me wonder if roofing contractors would ever be willing to use such [...]

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How Much Does a New Customer Cost? Roofing Contractors Need to Know.

November 8, 2009
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In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the [...]

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5 Questions to Ask Before You Pay For Advertising

October 16, 2009
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When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects.  Shouldn’t the same be true of those who sell marketing to your roofing company?
All too often we just take the salesperson’s word that their marketing program will be the best money we’ve [...]

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Keep It Simple – Simple Rules for Roofing Contractor Marketing

October 14, 2009
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“The most valuable of all talents is that of never using two words when one will do”
- Thomas Jefferson
I like that quote.  This is an important principle to keep in mind when developing marketing messages for your roofing services.  Roofing contractor marketing does not need to be complicated or lengthy.
“Great, I will just put a [...]

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The Importance of Testing Your Roofing Marketing

October 6, 2009
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There it is, you are so proud.  The shiny new postcard is ready to be sent.  How could anyone resist the beautiful pictures and bullet points?  You can hardly wait for the flood of calls this will surely generate.  This was a mistake I made and thousands of dollars later I still had no calls [...]

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