From the category archives:

Market Share

Why do they Buy what they Buy?

September 13, 2009
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What really motivates someone to buy a new roof?  I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car.  It is a necessary but unexpected expense.  However for others it can be a very [...]

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Roofing Contractors – Is Price the only thing that matters in your market?

August 31, 2009
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I do agree that price is an important aspect of marketing in this economy. It is vital to recognize that price is not the only, or even the most important consideration for many homeowners when choosing a roofing contractor. Before you say “Not in MY market” let me share an interesting experience with you.

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Roofing Contractors – How well do you know yourself?

August 19, 2009
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I’m not talking about knowing that you are a roofing contractor, or even what type of roofing you specialize in.  I’m talking about knowing what makes you different and better than your competition.  More importantly why should a customer use you instead of the competition? For example: If you are a small roofing company do [...]

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