From the category archives:

Market Share

How Much Does a New Customer Cost? Roofing Contractors Need to Know.

November 8, 2009
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In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the [...]

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Roofing Contractors – Your Competitors Are Busy! Part 3

October 4, 2009
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In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is.
In Part 2 we looked at important questions you should ask based on that information.  Now the question is:  How can you use this information to grow your market share?
What is the [...]

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Roofing Contractors – Your Competitors Are Busy! Part 2

October 1, 2009
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Now that you know who is doing business in your market, how can you put this information to work for you?
Make a list of your competitors (only the ones who are busy) and honestly ask yourself the following questions:
1 – What would be the number one reason potential customers may choose this company over mine?
2 [...]

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Roofing Contractors – Your Competitors Are Busy! Part 1

September 29, 2009
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Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on.
Do you know where your business stands in relation to your competition?   This is an important part of your marketing strategy.  You need to [...]

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Why do they Buy what they Buy?

September 13, 2009
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What really motivates someone to buy a new roof?  I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car.  It is a necessary but unexpected expense.  However for others it can be a very [...]

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