From the category archives:

Market Share

How to Market to Real Estate Agents – 5 Tips For Roofing Contractors

August 27, 2010

First, I would like to thank Jessica for requesting this topic! Real estate agents can be a great source of repeat referral business for the roofing contractor.  How can you tap into this market without wasting time and money? Before getting into specifics of how to market to agents I would like to give you [...]

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How Much Does a New Customer Cost? Roofing Contractors Need to Know.

November 8, 2009
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In November’s newsletter I wrote an article entitled “5 ways to beat your competition without spending a dime”.  The first item was to show up and be on time for your appointments.  When I wrote that I thought it was so obvious that I almost did not put it in.  But then I had the [...]

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Roofing Contractors – Your Competitors Are Busy! Part 3

October 4, 2009
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In Part 1 we identified ways to see which roofing contractors are busy in your market and what your percentage of market share is. In Part 2 we looked at important questions you should ask based on that information.  Now the question is:  How can you use this information to grow your market share? What [...]

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Roofing Contractors – Your Competitors Are Busy! Part 2

October 1, 2009
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Now that you know who is doing business in your market, how can you put this information to work for you? Make a list of your competitors (only the ones who are busy) and honestly ask yourself the following questions: 1 – What would be the number one reason potential customers may choose this company [...]

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Roofing Contractors – Your Competitors Are Busy! Part 1

September 29, 2009
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Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on. Do you know where your business stands in relation to your competition?   This is an important part of your marketing strategy.  You need [...]

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