Comments on: What Are Your Customers Really Buying? http://marketing-for-roofers.com/wordpress_roof/2010/01/15/what-are-your-customers-buying/ Roofing Contractor Marketing Advice & Tips Tue, 07 Sep 2010 15:18:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Roofers Marketing http://marketing-for-roofers.com/wordpress_roof/2010/01/15/what-are-your-customers-buying/comment-page-1/#comment-64 Roofers Marketing Fri, 23 Apr 2010 00:29:10 +0000 http://marketing-for-roofers.com/wordpress_roof/?p=343#comment-64 Great comments. Thanks! Great comments. Thanks!

]]> By: brett j fry http://marketing-for-roofers.com/wordpress_roof/2010/01/15/what-are-your-customers-buying/comment-page-1/#comment-61 brett j fry Thu, 22 Apr 2010 15:54:29 +0000 http://marketing-for-roofers.com/wordpress_roof/?p=343#comment-61 This is a great thought-provoking topic and article! We can only agree completely regarding the "You don't buy a roof, you buy status" argument. We have found that it is primarily the more affluent areas in which this is true and the roofs that carry a higher cost to them i.e. slate, cedar shake (especially). So in targeting your marketing campaign for these areas, one must realize the "motivators" for the neighborhood(s) and tailor accordingly. As for our answer to the initial question: "You don't buy a roof, you buy ________"? Here at Exterior Medics we believe that "You don't buy a roof, you buy Peace of Mind". From our administrative staff to our owners, we use this phrase as our benchmark for success. All to often there is a negative stigma associated with our industry. Many contractors have been labeled by the shortcomings and shady practices of others. We can only strive to instill this feeling of Peace of Mind within our clients and they will keep spreading the word! This is a great thought-provoking topic and article! We can only agree completely regarding the “You don’t buy a roof, you buy status” argument. We have found that it is primarily the more affluent areas in which this is true and the roofs that carry a higher cost to them i.e. slate, cedar shake (especially). So in targeting your marketing campaign for these areas, one must realize the “motivators” for the neighborhood(s) and tailor accordingly.

As for our answer to the initial question: “You don’t buy a roof, you buy ________”? Here at Exterior Medics we believe that “You don’t buy a roof, you buy Peace of Mind”. From our administrative staff to our owners, we use this phrase as our benchmark for success. All to often there is a negative stigma associated with our industry. Many contractors have been labeled by the shortcomings and shady practices of others. We can only strive to instill this feeling of Peace of Mind within our clients and they will keep spreading the word!

]]>