From the monthly archives:

January 2010

California Title 24 Part 6 And Marketing For Roofing Contractors – Part 1

January 31, 2010
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If you do not do business in California, congratulations. However, it may not be long before your state adopts similar regulations so don’t gloat in your good fortune for too long. What changed in California and how does it affect Roofing Contractors there? How can roofing contractors incorporate these changes into their [...]

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Roofing Contractors – Overcome Customer Concerns And Fears With Your Marketing

January 23, 2010
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I travel a lot for work and occasionally I eat alone.  The other night while eating by myself I wondered how the family at the next table would react if I asked to sit down with them and join in their meal.  After chuckling to myself as I considered the consequences it dawned on me [...]

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What Are Your Customers Really Buying?

January 15, 2010
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Does this quote apply to the roofing business?  If so, how?
You don’t buy coal, you buy heat;
You don’t buy circus tickets, you buy thrills;
You don’t buy a paper, you buy news;
You don’t buy glasses, you buy vision.
- ANONYMOUS
You don’t buy a roof, you buy _______ . If you ask me, no one lays around daydreaming [...]

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