Comments on: Is It OK For Roofing Contractor Marketing To Be Provocative? http://marketing-for-roofers.com/wordpress_roof/2009/12/21/is-it-ok-for-roofing-contractor-marketing-to-be-provocative/ Roofing Contractor Marketing Advice & Tips Tue, 07 Sep 2010 15:18:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Roofers Marketing http://marketing-for-roofers.com/wordpress_roof/2009/12/21/is-it-ok-for-roofing-contractor-marketing-to-be-provocative/comment-page-1/#comment-65 Roofers Marketing Fri, 23 Apr 2010 00:29:54 +0000 http://marketing-for-roofers.com/wordpress_roof/?p=329#comment-65 I agree that any campaign like this should be well thought out and approached carefully. Thanks for your comments! I agree that any campaign like this should be well thought out and approached carefully. Thanks for your comments!

]]> By: brett j fry http://marketing-for-roofers.com/wordpress_roof/2009/12/21/is-it-ok-for-roofing-contractor-marketing-to-be-provocative/comment-page-1/#comment-62 brett j fry Thu, 22 Apr 2010 16:05:36 +0000 http://marketing-for-roofers.com/wordpress_roof/?p=329#comment-62 Very interesting thoughts! I believe that ownership mentality and confidence in their own competitive advantages will be the determining factor behind advertising like this. If management feels SO STRONGLY about the shortcomings and such that your competitors are putting out there, then this might just work. I would caution that beginning a campaign like this without everyone being on the same page within your organization as to why you ARE DIFFERENT would not be smart. Having everyone on the same page and UNDERSTANDING the reasoning behind the campaign is the best way to go! Great topics on this page! Keep'em coming! brett j Very interesting thoughts! I believe that ownership mentality and confidence in their own competitive advantages will be the determining factor behind advertising like this. If management feels SO STRONGLY about the shortcomings and such that your competitors are putting out there, then this might just work. I would caution that beginning a campaign like this without everyone being on the same page within your organization as to why you ARE DIFFERENT would not be smart. Having everyone on the same page and UNDERSTANDING the reasoning behind the campaign is the best way to go!

Great topics on this page! Keep’em coming!

brett j

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