Comments on: 5 Questions to Ask Before You Pay For Advertising http://marketing-for-roofers.com/wordpress_roof/2009/10/16/5-questions-to-ask-before-you-pay-for-advertising/ Roofing Contractor Marketing Advice & Tips Tue, 07 Sep 2010 15:18:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Roofers Marketing http://marketing-for-roofers.com/wordpress_roof/2009/10/16/5-questions-to-ask-before-you-pay-for-advertising/comment-page-1/#comment-85 Roofers Marketing Thu, 15 Jul 2010 02:07:04 +0000 http://marketing-for-roofers.com/wordpress_roof/?p=189#comment-85 Thank you for your thoughtful comments! Good points to consider. Thank you for your thoughtful comments! Good points to consider.

]]> By: Darren http://marketing-for-roofers.com/wordpress_roof/2009/10/16/5-questions-to-ask-before-you-pay-for-advertising/comment-page-1/#comment-84 Darren Wed, 14 Jul 2010 20:59:53 +0000 http://marketing-for-roofers.com/wordpress_roof/?p=189#comment-84 Great post. And yes, you can hold marketing pros to a specific number. But it should be a partnership. Here's what I mean. #1. YP guys are trained to set the table. In other words, they are trained to find the gap between what you are currently doing and what you want to be doing, and if you can do that number at all. #2.This is where past performance (industry specific) needs to be provided. But, it by no means is any guarantee of future success. #3. This should always be specified #4. This is a tough one. Ad guys who truly want to build a partnership will make sure they pull out all the stops to make a campaign work. But they are not responsible for how the phones are answered (rude receptionist, sending prospects to vm) and can't help it you don't win the bid. All they can do is make the phone or doorbell ring. Great post and you have a new reader! Darren Great post. And yes, you can hold marketing pros to a specific number. But it should be a partnership. Here’s what I mean.

#1. YP guys are trained to set the table. In other words, they are trained to find the gap between what you are currently doing and what you want to be doing, and if you can do that number at all.

#2.This is where past performance (industry specific) needs to be provided. But, it by no means is any guarantee of future success.

#3. This should always be specified

#4. This is a tough one. Ad guys who truly want to build a partnership will make sure they pull out all the stops to make a campaign work. But they are not responsible for how the phones are answered (rude receptionist, sending prospects to vm) and can’t help it you don’t win the bid. All they can do is make the phone or doorbell ring.

Great post and you have a new reader!

Darren

]]> By: brett j fry http://marketing-for-roofers.com/wordpress_roof/2009/10/16/5-questions-to-ask-before-you-pay-for-advertising/comment-page-1/#comment-66 brett j fry Fri, 23 Apr 2010 03:37:51 +0000 http://marketing-for-roofers.com/wordpress_roof/?p=189#comment-66 I would be shocked if any advertiser other than PPC pay per click outlets were able to answer any of these with sould numbers. Having a background in Print Media Advertising Sales, I know that statistics of readership i.e. demographics, money expenditures, houesehold data can be proven however the actual growth from the outlets advertising will be difficult to show. Now I know you might be thinking then why would I ever use Print Media? In this industry, especially full roof replacements, a company has to be established, branded, in customers minds/faces when that time comes. The decision to have work done does not happen overnight, however once this decision is made there isn't much time to get your company's name in front of the prospective customer. They will usually act quickly, therefore grabbing or searching whatever is immediately available whether that be Google, Paper, etc... So there is something to be said about being available when needed within the industry we are in. This needs to be delicately balanced with the ROI return on investment with any advertising campaign. These are however great questions to ask any account executive and make them actually "work" to claim responsibility for what they are selling! Great advice...STICK IT TO THEM! brett j I would be shocked if any advertiser other than PPC pay per click outlets were able to answer any of these with sould numbers. Having a background in Print Media Advertising Sales, I know that statistics of readership i.e. demographics, money expenditures, houesehold data can be proven however the actual growth from the outlets advertising will be difficult to show. Now I know you might be thinking then why would I ever use Print Media? In this industry, especially full roof replacements, a company has to be established, branded, in customers minds/faces when that time comes. The decision to have work done does not happen overnight, however once this decision is made there isn’t much time to get your company’s name in front of the prospective customer. They will usually act quickly, therefore grabbing or searching whatever is immediately available whether that be Google, Paper, etc…

So there is something to be said about being available when needed within the industry we are in. This needs to be delicately balanced with the ROI return on investment with any advertising campaign. These are however great questions to ask any account executive and make them actually “work” to claim responsibility for what they are selling! Great advice…STICK IT TO THEM!

brett j

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