From the monthly archives:

October 2009

Are Blogs Good for Roofing Contractor Marketing?

October 24, 2009
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Should roofing contractors include a blog in their marketing program?  The short answer is absolutely!  Why?  Here are 4 reasons why every roofer should have a blog.
1 – Search engines like blogs. If you have put up your shiny new roofing website only to never be able to find it on Google you know that [...]

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Marketing is More Than Advertising, 5 Tips for Roofers

October 21, 2009
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What does a well rounded marketing campaign for a roofing contractor include?  Beyond your web site or yellow page ad, your marketing includes every aspect of your business that your potential customer comes in contact with.
In a previous post we looked at how the way your crews act on a job site can affect how [...]

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Where are the Eskimo’s? What is the Difference Between Selling and Marketing for Roofers?

October 21, 2009

A common mistake many small business owners, including roofing contractors, make is confusing marketing with selling.  “I don’t need to do much marketing, I am an excellent salesman.”  Is that true?  What are the differences?
Let’s use the old saying “you could sell ice to an Eskimo” to answer that.  Selling is obvious.  Many roofing contractors [...]

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5 Questions to Ask Before You Pay For Advertising

October 16, 2009
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When you agree to install a new roof you know that you will be held accountable for providing the results your customer expects.  Shouldn’t the same be true of those who sell marketing to your roofing company?
All too often we just take the salesperson’s word that their marketing program will be the best money we’ve [...]

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Keep It Simple – Simple Rules for Roofing Contractor Marketing

October 14, 2009
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“The most valuable of all talents is that of never using two words when one will do”
- Thomas Jefferson
I like that quote.  This is an important principle to keep in mind when developing marketing messages for your roofing services.  Roofing contractor marketing does not need to be complicated or lengthy.
“Great, I will just put a [...]

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