From the monthly archives:

September 2009

Roofing Contractors – Your Competitors Are Busy! Part 1

September 29, 2009
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Do not assume that your competition is slow. I see it every day, one roofing contractor is busy and the roofer down the street can barely afford to keep the lights on.
Do you know where your business stands in relation to your competition?   This is an important part of your marketing strategy.  You need to [...]

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Who Likes You? Roofing Contractors Need to Know!

September 25, 2009
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How would you answer the question “Who are your target customers?” The common answer to that question is “everyone”.  However, it would be very expensive and time consuming to try to advertise your roofing services to everyone.
Even though it may seem that “everyone” needs a new roof, not everyone needs one right now, and not [...]

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What are Your Marketing Goals? 8 Questions You Should ask Yourself.

September 22, 2009
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Marketing goals? I want to make money! Ulimately that is the goal, however there are a number of questions you should ask before laying down your hard earned money on an advertising campaign that does not really accomplish what you hope it will.

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Why do they Buy what they Buy?

September 13, 2009
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What really motivates someone to buy a new roof?  I would venture to guess that for many people the news that “you need a new roof” ranks right up there with needing a new set of brakes for the car.  It is a necessary but unexpected expense.  However for others it can be a very [...]

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